The NoBull Forge is a fitness band designed to inspire motivation while seamlessly integrating hydration and health tracking. Its sleek, minimal form is thoughtfully derived from the brand’s signature horn logo.
Research in the form of a User Persona was an important first step to understanding what the users of this product will need it for most and what features need to be included.
The early ideation phase focused on preserving NoBull’s distinct brand language while developing a refined, minimal form inspired by the geometry and proportions of their logo.
My Ideation Process is a mix of technical sketching and building scale models to understand the product and all of its details.
AI renders will help define what a realistic rendering of the product could look like.
Below is my hand-rendering process, which was executed with ProCreate.
